Stock Keeping Unit (SKU) is the lifeblood of modern commerce. The quality, effectiveness and speed with which SKUs can be introduced and changes managed are major determinants of success of the SKU. Managing the lifecycle of an SKU is inherently a cross-functional process that requires product management, sales, supply chain, merchandizing, finance, quality and many other teams working together.
Many organizations small and large face great difficulty effectively managing workflows that support SKU lifecycle. The consequences are all progressively bad, including
- Poor end-to-end visibility
- Missed market windows
- Poor retail compliance
- Poor online commerce support
- Poor digital marketing support
- Logistics, fulfillment issues and more
ZFlow, due to its roots in new product development and introduction, provides exceptional support for SKU lifecycle management. It provides capabilities to model and manage SKUs flexibly, manage lifecycle of the SKUs and related multi-media content, and design/execute sophisticated activity based workflow for cross-functional collaboration needed for decision-making, systems integration and end-to-end visibility.